Male scents and cosmetics

I recall ‘Old Spice’ and some fairly scented air stuff like Brylcream (a little dab will do you) but, generally speaking, males in the 50s did not use scents. When you look at the vast array of male scented products available on any supermarket shelf and sniff the air where a passing young male has walked, you realise what a change there has been since the 50s. If a male had smelt as strongly as many now do, other people would have raised their eyebrows and said to each other “he’s not like us you know” (which is how people would refer to the un-discussable issue of homosexuality).  As for males using face creams or moisteners – no way in the 50s and I doubt in the 60s either.  You have to take your hat off to the cosmetics industry marketing people for creating a need that does not exist.